Whether you are a small e-commerce business, or a large one you need to keep up with the quick pace at which technology advances forward. You need to be able to keep on top of technological and marketing strategy changes and be ready to evolve your e-commerce site to meet these new developments. These days, you cannot afford to let your online presence slide, as your company will be buried beneath the competition in no time.

There are essential things you need to consider for your e-commerce site in order to maintain continued success and to meet the ever changing needs of consumers. Here are 6 things your e-commerce site should have to effectively do just that:

1. Use Responsive Design

The use of mobile technology is a huge trend in today’s modern world and much of the population uses mobile devices for the purposes of searching for information and purchasing desired goods. All e-commerce websites should transition to a responsive design in order to enhance user experience, as a happy online visitor will typically convert into a happy customer.

2. Add Product Zoom

A big challenge for e-commerce businesses is being able to offer the look and feel of a brick and mortar establishment to its customers. A fantastic way to provide such a touch and feel experience is to add product Zoom features for your listed products.

3. Add The Latest Social Channels

We all know who the big players are in the social channel arena and we know they are a profitable means of spreading the word, etc. Something to consider though, is adding some of the latest popular social channels as well, as this can help you reach other untapped markets.

4. Easy Checkout

If you want to amplify conversion rates for your e-commerce site, make sure to keep the checkout process easy for online visitors to use. Implement simple design such as a “one click” to buy option and avoid visitors needing to enter in a lot of data or jump to a different screen in order to complete purchases.

5. SEO Optimized

Given the benchmark set out through Google’s search algorithm, it is essential that your e-commerce site be optimized for SEO. Make sure to create good quality, relative and interesting content your readers want.

6. Global Payment Options

When it comes to things like payment options on your e-commerce site, consider other forms of payment channels, apart from standard ones, such as PayPal or credit cards. Modern times now enables companies a number of ways to receive cash, such as e-transfers. Providing more options to consumers heightens the chances that they will follow through with purchases.