Marketing is on the cusp of a seismic modifying, plus “innovative marketing” strategy like social networking and online lead generation are needed if you are to do well in the new world.

Magazine and paper inserts

Associates and affiliates

Introducers

My top 100

Family and friends

Joint ventures

Radio ads

TV ads

Position yourself / your company as an expert

Internet adverts (PPC)

Press releases

Yellow pages

Toastmasters

Sponsor an award

Fax marketing

Business cards

Chamber of Commerce

Public relations (PR)

Attend industry seminars

Gather and use testimonials

Offer a free consultation

Offer a free trial

Organise an open day

Promote an industry event

Give endorsements to prominent people

Set up a Squidoo lens

Sales letters to decision makers

Classified advertisements

Catalogues in venues

Flyers

Leaflet dispensers at tageted locations

Special reports

Online catalogues

Telemarketing

E-Newsletters

Traditional newsletters

Viral marketing

Ebooks

Write articles online

Form alliances with your peer group

Create a give away e.g. calendars, mugs, posters…

Write for the local newspaper

Syndicate a column

Write letters to industry magazines

Conduct industry research

Send articles to clients

Advertise on buses, bill boards, cabs

Speak at the local college

Panel at professional seminars

Write a how-to pamphlet

Offer a finder’s fee

Do pro bono work for charity with industry links

Sign your car

Make up t-shirts

Do a stunt (e.g. Richard Branson)

Cross-promote with other businesses

Enter a contest

Create a contest

Direct mail new clients

Post card promotions

Business cards

Networking offline

Networking online

Trade shows

Referrals

Speeches

Cold calling – foot

BNI

IOD

Trade shows

Franchise shows

Blogging

Social networking sites

Christmas cards

Birthday cards

Thank you cards

Add value notes / paper cuttings

Promotions

Article writing

Online forums

Bill boards

Freebie pens / t-shirts / mugs

Teach a class

Send letters to papers as expert

Local radio interviews

Loss leaders

Free teleclassses

3-foot rule

Podcasting

Youtube

Ebay

Mini-courses

Two-step paper ad

Rotary

Church

Masons

Golf club

Press release