It’s rare these days to find a smart phone user who doesn’t have some kind of mobile app that they use on a regular basis. The mobile app market continues to grow exponentially and businesses around the world have come to understand just how well a mobile app can work for their business branding.

Since the mobile app industry took off in 2009, the number of available mobile applications had risen to 100 million in 2013. This mobile app trend has only continued to flourish and shows no signs of slowing down.

Nowadays, businesses of all sizes are utilizing their own mobile platform to effectively market their products and services. Here are the some of the reasons why companies should consider building and launching their own dedicated mobile app:

• Always Visible To Consumers

Given the amount of time people spend engaging with their mobile device on a daily basis it makes great business sense to provide a tailor-made, consumer useful mobile app which is always present on their mobile device. Having an always “on” presence will not only boost brand awareness, but likely conversions as well.

• Increased Customer Engagement

Consumers who frequently spot the same business brand are more likely to purchase products/services from that particular business. Having a mobile app present on mobile devices ensures consumers are exposed to one business brand, either actively or passively.

• Ability To Provide Value To Consumers

By having a mobile app, businesses can provide added value to their customers via innovative mobile device loyalty reward programs. Providing a digital means of attaining reward points provides consumers with the convenience of not having another traditional stamp per point card to stuff in their wallet and encourages them to return time and time again, improving the odds for return conversions.

There is still a big opportunity out there in the mobile app market for small businesses. Those small companies who end up profiting from this will be the ones who begin promoting their business through this innovative, powerful and direct marketing channel sooner rather than later. Creating a mobile app that solves a problem, saves the consumer time and engages them in a fun and creative way will give consumers a reason to favor a business brand over that of the competitors.