Choosing a hosting provider is a decision that shouldn’t be made carelessly. No matter how good your website is, a poor choice of hosting services can come back to bite you.

Being in charge of a website demands a lot of responsibility and caution from the very first moments of planning it. One of the first things you need to think about is whether the hosting service can affect the website performance. The answer is definitely “yes.” The web host affects the entire website performance: Speed, Security, SEO, and all other key players and essential elements of a website. So, if you think that adopting the wrong web hosting can’t harm your income, think again.

Here are some of the web hosting features that can affect your website:

1. Speed & Performance:

Underestimating the impact of long loading times could result in a costly lesson, especially for e-commerce sites. Almost 50% of consumers expect websites to load within two seconds or less, and approximately 40% will bail if it takes over three seconds.

With many leading web hosting solutions, customers are given performance guarantees; that’s because website owners demand reliable performance, so web hosting companies have outfitted their servers with speed enhancers and redundancies to protect against downtime.

The hosting provider you choose should take every precaution to ensure maximum uptime and speed. While no web host can guarantee 100 percent, it should offer at least 99 percent, on average.

2. Security:

Attackers are always on the lookout for exploitable vulnerabilities to gain access to both your servers and any valuable data stored there, and if your hosting provider isn’t on the server security, then you could pay the price for it.

A reliable web hosting company will back up your data to a remote server and make it accessible to restore in case your site is hacked.

3. Customer Support:

Look for a provider that offers excellent customer support. Hosting providers may claim they offer 24-7 support, but this will not ensure you will receive fast and expert service. You should always consider a provider’s reputation when it comes to their level of support. If they’re known for slacking off, or long delays to resolve issues, you should take your business elsewhere.

4. Scalability:

As your business grows, your website will tend to attract more traffic. That is why your web hosting provider should be able to upgrade and scale to fit your traffic growth. It should provide you with a variety of plans, designed to suit multiple budgets and sites that demand different resources. If you’re starting on the lowest line, they’ll make sure you have the necessary resources to help your projects run seamlessly.

Choosing the right host for your website is crucial and complicated if you don’t have the experience or you are not familiar and up to date on every hosting services updates that come out basically every day. Our recommendation is to definitely leave it to the experts and start saving time and money by letting your web development team choose the proper web hosting services for your business.

Nirvana Canada takes pride in more than ten years of experience and success stories. Please feel free to contact us to learn how we can help your business website thrive online.