Internet users are becoming more tech-savvy and hard to impress, and sparkling buttons and hovering images are no longer exciting to every user. We’ve seen that, many times, entrepreneurs invest a lot of resources in making their websites more effective, but the reason that it does not prosper is the weak design of the website. Internet users are becoming more tech-savvy and hard to impress, and sparkling buttons and hovering images are no longer exciting to every user. We’ve seen that, many times, entrepreneurs invest a lot of resources in making their websites more effective, but the reason that it does not prosper is the weak design of the website.

There are numerous design mistakes that people should avoid; here are the top five tips to follow while creating an efficient website design:

1. Set a plan:

Not having an accurate or proper plan for your website could be one of the biggest design mistakes you make. We recommend that, before you start building a website, you should sit down and make a website plan. You should always begin with setting goals and purposes. The second most crucial thing to do is mapping out the flow and layout of your business’ website. If you start the development without setting the framework first, your building is going to be weak and unstable.

2. Don’t overdo it:

Design is a creative process that can be collaborative and adventurous. The idea is to create a plan that stands out above other designs and competitors, particularly one that your users like. But if we are talking about designing an excellent interactive experience for your users, innovation might not always be the best option. It might not be suitable for the niche, or even for that specific business. Users need to feel comfortable when visiting a website, they need that ease in the ways that they work with a website. People are very used to the conventional navigation patterns and going off track to be bold or unique can only harm you, especially if you go too far.

And speaking of navigation patterns…

3. Human-Friendly Navigation:

So many websites start as great experiences and then mess everything up with poor navigation. Some go for unfamiliar navigation placements, where users won’t think to look.

Think of the navigation on your website as a map or set of guides or directions to get somewhere. The clearer a set of guidelines are, the simpler it is to reach your destination. The same applies to the navigation on a website; if it’s clear and makes sense, then people will know exactly where they need to go to get what they want.

With that in mind, navigation should follow these principles:

• Logical
• Intuitive
• Structured
• Distinct
• Clear
• Simple
• Consistent
• Ordered
• Accessible
• Clickable
• Visual
• Responsive

Which takes us to…

4. Responsive design is an effective design:

The value of mobile traffic nowadays cannot be overestimated and yet there are thousands of businesses lagging. People need to consider that we are living in 2019 and that they’re not getting visitors from a single browser or device, so why not plan and design your website to work on all mobile and desktop screens and browsers?

Mobile experience is taking the spotlight, and considering that 40% of users tend to go to a competitor’s site after a not-so-good mobile experience, it is a necessity to make your website interactive and conversational for the users, with a design that will be easy on the eyes of the reader.

5. Content is the cherry on top

Your target audience is visiting your website with specific intentions or goals in mind. During each visit, the quality and value of the content that is displayed can determine whether the visitor stays or leaves. This indicates that a website with dull content will fail to build the strongest relationship with its prospects.

Website content will also shape whether they return in the future and become or remain a customer. So, enrich your website with some exciting, fresh, and new content to keep your readers hooked to your site, as unique content is now highly-rated for SEO practice.

Developing and implementing a successful website design strategy is time taking and can be confusing if you are not familiar with every strategy and all new digital updates, which come out regularly. Our recommendation is to definitely leave it to the experts and start saving time and money by letting your marketing team develop an incredible, unique, and functional website for your business.

At Nirvana Canada, we pride ourselves on more than ten years of experience and many success stories. Please feel free to contact us to learn how we can help your business thrive online.