The first major seasonal sales event of 2020 –Valentine’s Day – is around the corner. Canadians love to celebrate this day because it allows them to express their emotions and strengthen their bonds with their partners. They look for the best gift options within their budget which will please their sweetheart. Some people prefer romantic gifts and some prefer more practical gifts that are meaningful to their partner. So, the holiday brings a great business opportunity for ecommerce stores, and they know this very well. This is the reason why most ecommerce stores introduce exciting Valentine’s Day offers. However, launching an exciting offer and making sales are two entirely different things. No matter what your offer is, you will not make even a single sale until you reach your prospects in an inspiring manner.

To help you prepare your e-commerce site for the holiday of love and grab a chunk of available sales opportunities, we offer some tips:

Make Your Website Ready for the Day

You have just one chance to make your first impression, so be sure that your ecommerce store clearly shows that it is ready to fulfill the Valentine’s Day needs of shoppers.Create a romantic banner with a simple and clean headline and seasonal imagery. Also, segment your products in categories to make it easy for your potential customers to discover what they are looking for on your website.

Launch a Valentine’s Day Email Campaign

Email marketing is one of the best tools to target your prospects, engage with them, and retain customers.Send your customers a personalized email with a coupon code or an offer for a product to entice them to visit your website to make a purchase.If you want to target singles as well, then you can send them exciting offers that encourage them to treat themselves.However, the success of your email marketing campaign will very much depend on the email subject.Many exciting emails remain unopened because their subject lines fail to pique interest. So, it is important to create a subject line that will entice recipients and encourage them to open your email.

Target Social Media

Use the power of social media to drive shoppers. You can use Valentine’s Day as an opportunity for engagement. Create posts to have some fun and break the ice with your prospects. Create a hashtag and ask people to share their photos and romantic stories. Ask people how they would want to make their partners feel great this Valentine’s Day. Create a Valentine’s Day Quiz. These are just some suggestions. Be innovative to discover more exciting ways to build a relationship with your target audience and encourage them to visit your website to buy.

Start a Paid Marketing Campaign

One of the easiest and most effective ways to get sales is paid marketing. Start a paid marketing campaign on every channel with opportunities. Create impressive banners with inspiring messages. But, don’t forget to add a call to action button on every ad. It will help to bring traffic and make sales.

Plan Ahead for Next Valentine’s Day

Though the next Valentine’s Day is more than 365 days away, you should start planning for the next Valentine’s Day from today so that you can make big sales next year.Search Engine Optimization can be the best tool for your ecommerce store to prepare it for the next holiday. A comprehensive SEO strategy will bring your website to the top of search results for important business keywords. Once your website ranks in the top SERPs, you will not have to chase your target audience, as when they search for something you offer, your website will appear at the top.Consequently, your sales will build.

We have covered many ways above to make sales this Valentine’s Day. But, the most important step is understanding market trends, the behavior of your target audience, their expectations from you, and the campaigns of your competition. You cannot expect great results from your campaign until you design your campaign while considering these factors.

As time is short, don’t waste your time trying to quickly understand these things and design your campaign accordingly. Instead, collaborate with us. We will use our years of experience to create an engaging campaign and bring your target audience to your website.