Website Design - 4 Oct 2016

What Comprises Typical Web Design Company Pricing in 2016?

Years ago, a typical web design composed of basic HTML coding and the addition of an image here and there. Nowadays, web design has become much more sophisticated, due to the advancement in technology, the ways in which people access information, the necessity to have responsive web design to enhance user experience (and satisfy the needs of search engines), and the competitive industry pressures that web design companies face.

If you are looking to build a website, you may be asking yourself the question, “What is a typical web design company pricing in 2016?”. This is a very broad question and cannot be answered without understanding the factors that affects web design pricing.

In short, there is no such thing as a typical web design company pricing. Much like purchasing a vehicle, there are a number of factors to consider prior to moving forward with the purchase of web design services, such as how much money do you want to spend, what special features and functions you want/need, are you looking for basic, or sophisticated, etc.

If you decide to design your own website you will want to consider if you have the technical skills needed, the time to complete the project and maintain and upgrade the site continuously. There are a number of free and paid website platforms available on the market that can be used for building a simple to complex website. You’ll want to consider whether you require a CMS platform or something more basic.

In the event that you do not have the technical skills/experience, time, or desire to design, launch and maintain your website, you will want to look at outsourcing your web design project to a web design company who can successfully launch and maintain your website. Factors that can influence web design pricing may include:

• The amount of time it will take to build, maintain and upgrade the site
• Hosting costs
• Custom elements, such as graphic design and programming of custom functions
• Responsive design
• SEO optimization/service
• The level of experience of the designers and developers
• Established company, with an experienced team, vs. Freelancer – the larger resource base of a company costs more, but means you have a well-rounded team working on your site, with specialists in different areas.

Online businesses are under constant pressure to deliver high-quality websites which are highly functional, engaging, attractive and stand out (in a good way), to meet or beat the competition. The speed at which website industry trends move, the advancement of technology, and the changes in the way consumers purchase online will continue to influence web design company pricing.