Custom Website Design, Development, Salesforce Integration and UI/UX audit for Fraserway RV Canada

PROBLEM STATEMENT

With a lot of users pivoting to a digital buying experience, Fraserway RV faced the challenge of making their extensive inventory easily accessible to potential buyers. Their existing parent site had a complicated structure that made finding RVs difficult. The objective was to create a user- friendly microsite that would simplify the shopping process and showcase their offers, deals, and inventory more effectively.

RESEARCH & DISCOVERY

Research for Fraserway RV Canada’s project began with an in-depth assessment of development needs and strategic plans with the client, who provided an initial draft strategy. We went on to do our market analysis and UI/UX evaluations of other competitors which informed our new development strategy and workplace.

User testing refined key elements of the website, validating design and UI elements. This led to streamlined navigation and enriched content curation, highlighting Fraserway RV’s extensive inventory and deals

GOALS

Developing Fraserway RV Canada’s microsite focused on modernizing the brand identity and website design, creating a platform for seamless RV shopping across Canada. We wanted to make sure the filtration process and the information architecture was intuitive.Furthermore creating features like comparing multiple RV’s and their specs together, financing and leasing calculators and linking it with what rates banks across Canada had to offer- added a more nuanced shopping experience to users.

site map

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