brand design, website design and development for selena travels canada
Selena Travels is a premier travel website dedicated to oering unforgettable travel experiences across Canada. Specializing in curated tours and adventures. They provide travellers with unique itineraries tailored to the distinct charm and natural beauty of each province. From the rugged coastlines of British Columbia to the vibrant cities of Ontario. The platform connects you with local experts and exceptional travel opportunities.
PROBLEM STATEMENT
With the travel industry being so completive, striving to stand out and provide travellers with authentic Canadian experiences was Selena Travel’s biggest challenge. To distinguish itself and eectively showcase the true essence of the Great White North is what the site truly needed. Nirvana undertook the task of conceptualizing their platform that would do justice to their aim.
The objective was to create a compelling and user-friendly website that would not only capture the beauty and the diversity of Canada but also oer unique, curated adventured to travellers.
RESEARCH & DISCOVERY
Research for Selena Travel Canada’s project began with an in-depth assessment of development needs and strategic plans with the client, who provided an initial draft strategy.
Market analysis and UI/UX evaluations of other competitors informed the new development strategy and workplace.
User testing rened key elements of the website validating design and UI elements. This led to streamlined navigation and enriched content curation, highlighting authentic Canadian experiences.
GOALS
Developing Selena Travles Canada focused on modernizing the brand identity, website design and creating a booking platform for seamless travel customization across Canada. We collaborated with the client using low-delity wireframes and multiple design iterations to nalize the new look and key user functionalities, ensuring an intuitive interface and cohesive brand identity.
site map
We assessed Selena Travel Canada’s information architecture jointly with the clients agreeing on a streamlines content hierarchy and improved navigation elements to enhance user experience.
visual design
We focused on creating a visually captivating and engaging website that invites users to imagine their best travel experiences across Canada. We used appealing and exciting imagery to showcase the diverse beauty of each province, helping users visualize their potential adventures. The design highlighted essential information using the brand colors, ensuring clarity and coherence. To further enhance the user experience, we incorporated vibrant illustrations, adding a touch of brightness and happiness to the site.A light theme with accent colors was employed to maintain a clean and modern look, while carefully chosen fonts induced a sense of adventure, aligning perfectly with the brand’s ethos of providing unforgettable travel experiences.
logo explorations
colour palette
- #d8ceb8
- #008b8b
- #054854
- #fbc100
- #3c2c27
- #1d1d1c
SECURITY
Security is paramount for Selena Travels Canada. The website features advanced measures, including SSL encryption, regular security updates, and automated CAPTCHA with two-factor authentication. These precautions protect user data and ensure a secure booking experience.
DEVELOPMENT
The Selena Travels Canada website was built using WordPress, ensuring a seamless and userfriendly experience. Our development team focused on creating a responsive and crossbrowser compatible platform. By adhering to industry standards, we ensured optimal performance, allowing users to explore curated tours and adventures eortlessly.
