Vancouver Google Ads Management
Google Ads management for Vancouver businesses
Nirvana Canada plans, builds and manages Google Ads campaigns for businesses in Vancouver and the Lower Mainland. The goal is more calls, quote requests, bookings and sales, not just more clicks. We review your account, set up tracking for the actions that matter, write the ads, improve the landing pages, and send you a report each month on spend, leads and cost.
01 / Intent
Reach customers while they are actively searching.
02 / Tracking
Measure calls, forms, bookings and sales.
03 / Growth
Improve campaigns and landing pages over time.
No-obligation review.
Find where your budget is being lost.
Request a practical review of your campaign structure, search terms, tracking and landing-page experience.
Client project: PD Plus Tutoring.
One named client, what we built for them and the services involved.
What Google Ads management includes.
One team handles the campaign, the tracking, the writing, the design and the development, so problems are not passed between separate vendors.
- 01
Account review
Before we change anything, we review the account as it stands: campaign and ad-group structure, the search terms triggering your ads, missing negative keywords, location and device performance, conversion and call tracking, ad messaging, landing pages, and how the budget is split.
- 02
Keywords and ad copy
We review the search terms your ads appear for and block irrelevant ones, so you only pay for clicks from people who are genuinely interested. We write and test headlines, descriptions, sitelinks and call assets.
- 03
Conversion and call tracking
We set up measurement for phone calls, contact forms, bookings, quote requests and purchases. We also fix tracking that is incomplete, duplicated or inaccurate, so decisions are based on real enquiries, not clicks.
- 04
Landing pages
Sending ad traffic to a focused page works much better than sending it to a general homepage. We match each page’s headline, offer, proof, form and calls to action to the ad that sent the visitor there. The same team makes the design and development changes.
- 05
Budget and bids
You set the budget and can pause or change it at any time. We move spend toward the campaigns, locations and audiences producing qualified leads.
The right campaign type for the goal.
We choose campaign types by your goal, sales cycle and data, not by template, and target the areas you actually serve: a neighbourhood, a city, or the entire Lower Mainland.
Search campaigns
Text ads at the top of Google for people looking for your service right now. Best for getting immediate calls and sales leads.
Call ads and call assets
Ads and assets that let customers phone your business directly from Google.
Performance Max
Google’s automated campaigns across its properties. We use them only when conversion tracking, creative assets and data quality are strong enough to support them.
Shopping and ecommerce
Product ads with an image and price, built from Merchant Center data, for ecommerce stores selling physical products.
YouTube and Demand Gen
Video and image ads that show your product or service in action and support longer buying journeys across Google’s visual placements.
Remarketing
Ads that bring back visitors who did not buy on their first visit, with controlled messaging and exclusions.
How the work runs, and who does what.
Five steps, each with a clear owner.
- 01 / 05
Review and plan
Nirvana reviews the account, website, landing pages, conversion actions, search terms, locations and past results. You tell us about your business, your goals, the services you want to grow and the areas you serve.
- 02 / 05
Strategy
Nirvana presents a clear plan covering priorities, target areas, conversion goals and a recommended budget range. You review and approve it before any build work starts.
- 03 / 05
Build
Nirvana builds or restructures the campaigns, ads, assets, targeting, exclusions and tracking, and makes the landing-page changes.
- 04 / 05
Optimize
Nirvana monitors your ads regularly and adjusts search terms, bids, budgets, ad tests and landing pages. When you can tell us which leads became customers, we steer the campaigns toward the ones that pay.
- 05 / 05
Report and scale
Nirvana sends a monthly report, explains what changed, and moves more budget toward the services, markets and audiences that are working.
Reporting and what to expect.
Every month you get a plain report on what matters: new leads, what they cost, and what we are changing next.
Ad spend by campaign
Spend
Calls, forms, bookings and purchases
Conversions
Cost per lead
Cost
Keyword and search-term performance
Relevance
Traffic sources and site visits
Context
Changes made and next steps
Action plan
Clients whose projects included paid marketing.
Each project page covers the brief, the build and the services involved.
Google Ads questions from Vancouver businesses.
Questions about budgets, timelines, landing pages, tracking and account ownership.
Campaigns can begin receiving impressions and clicks after approval and launch. Consistent, qualified and cost-effective leads take accurate tracking, enough data and ongoing optimization. Timing varies with your market, competition, budget, account history and landing pages.
It depends on your target areas, cost per click, competition, lead value and margins. We recommend a monthly range after reviewing your market and goals.
It splits into two parts. Ad spend goes directly to Google to pay for clicks on your ads. Our management fee pays for the team that works to turn that spend into customers. Ad spend paid to Google should be clearly separated from the management fee.
Many businesses struggle with Google Ads. We audit the account first, keep what its historical data shows is working, and build campaigns to find customers, not just clicks.
A focused landing page works much better than a general homepage. If you do not have one, we will help you get what you need.
Ranking at the top of organic search results takes time. Pay-per-click ads can put you above the organic results right away. SEO is a long-term investment, like buying a house. Google Ads is like renting a storefront on a busy street: you get traffic immediately. They work best together.
By business actions such as qualified calls, quote requests, booked consultations, purchases and sales. Clicks and impressions give context but should not be the only measures.
Account access, data permissions and ownership are documented during onboarding. Nirvana supports transparent reporting and appropriate client access to campaign data throughout the engagement.
Terms depend on the agreed scope. Your proposal states the service term, fees and cancellation conditions before work begins.
Eligible new advertisers may receive a promotional offer directly from Google. The value, qualifying spend and eligibility vary, so we confirm the live offer and its exact terms with you rather than advertising a specific amount.
Practical findings, not a generic sales deck.
The review looks at the parts of your account and landing pages most likely to waste spend or lower lead quality.
Campaign and ad-group structure
Keyword and search-term relevance
Negative-keyword opportunities
Location and device performance
Conversion and phone-call tracking
Ad messaging
Landing-page conversion issues
Budget allocation and priorities
No obligation to hire Nirvana Canada.
Plan the investment first.
Our buyer guides set out what this kind of work costs in Canada, which questions to ask and how to compare proposals — read them before you brief an agency.
Turn more Google searches into real enquiries.
Find out what is working, where your budget may be going to waste, and which changes could bring in more qualified leads.