Project Years
2022
Client
Once More Luxury
Project Type
Branding & Website Design
Location
Vancouver, BC
the brand’s story
Once More Luxury Boutique Branding
Once More Luxury Boutique is a designer wear consignment store that carries unique collectible designer apparel from different luxury brands. We gave them a brand new Shopify e-commerce website to sell their products online.
We created for them a new logo, website design, branding, and product photography of their collections, with enhanced editing to ensure the fine details of the images showed their true essence. The backend was set up categorically to ensure future uploading of products would be easier for them to manage by themselves.
Branding
Logo
Explorations
Many logos were created with different typography, font styles, and placement. A take on lines, thickness, and spacing was explored and played with to bring the client’s dream version of the logo to life.
Selected identity
Finalised Logo
The final logo design chosen depicted their brand in the light of a luxury, high-end, and chic style. The black shade portrays professionalism, power, and strength in their image.
The name of the boutique type was opted to go on the bottom to put more emphasis on the brand identity in gold to display the luxury and opulence of the high-end products they sell.
Online Store
Website Design
This e-commerce website was built using the Shopify platform with a custom design. It was created with a heavy emphasis on images with luxury products being at the forefront of the business. Vividly designed banners, colourful sections, and a smooth user flow were designed to ensure product category placement was easy to find.
The inner pages were also created in coordination with the homepage and the photography of goods and products was professionally done and edited and enhanced images were added throughout the website followed by optimization of the site and a completely organized backend set-up.
Tones and Hues
Brand's Colours
The branding colours selected were black, grey, and shades in the gold category. Combined, these colours give a strong image of luxury, high-end, and chic feel portraying professionalism, reliability, and trust in the brand.
instagram and facebook
Social Media Post
