Full Scale Product Development
Your Product Journey from Concept to Market Success and Beyond.
We often look at product development in isolated stages, however when considering full-scale development, we are taking a big-picture outlook on the entire product journey. Here we are seeing how a need in the market inspires a solution and how that idea grows into a fully developed product.
The Stages of Product Development
Full-scale product development typically refers to the entire development process which includes several stages of investigation, ideation, and development before a full-scale product makes its way into the market.
Identifying a Market Need
It takes more than just a great idea to develop a winning product. For a new product to make it in a crowded market, it must solve a problem or satisfy a consumer need better than any existing solutions. A big part of product development is identifying these consumer pain points and coming up with creative ways to solve them.
Quantifying the Problem
Finding a problem that needs solving is only the beginning. You also need to establish that the issue is significant enough to warrant a product-based solution; will people pay to resolve this problem? We use in-depth market research, data analytics, and customer insights to help validate the potential demand for your idea before you invest in full-scale product development.
Creating a Product Vision
After identifying a need and determining the problem is indeed worth solving, we then can begin conceptualizing a solution. Here, we dive deep into understanding your target customer and analyzing competitors to see what products already exist in the market to identify gaps and opportunities. The goal is for your product to give users a tangible benefit they can’t get anywhere else.
Developing a Product Strategy
Once you've identified the ideas that show the most potential, it’s time to build a product strategy. This phase is all about defining how your product will meet the identified need and how it will carve out its place in the market. A solid strategy outlines your vision, target audience, position within the industry, core features, benefits, and the unique value your product brings to both your customers and your business.
Validating the Solution
Every great new product needs to start somewhere, and for most, the launching pad is a minimum viable product (MVP). This is not a concept or prototype but rather a fully functional, market-ready version of your idea. Think of it as product-lite. Your MVP allows you to test the core functionality of your product without investing in full-scale development. It allows you to gather real user feedback and iterate and refine future versions based on what works and what doesn’t work.
From MVP to Full-Scale Product
Transitioning from your MVP to a full-scale product is not a sprint or even a marathon; it’s a continual process of testing, validating, and iterating based on customer feedback and performance data. After launching, the focus shifts to incorporating the insights we’ve gained into future versions of your product. Full-scale product development is all about taking your MVP and improving and expanding upon its features to deliver the best possible user experience —and then continuing to do it all over again.
Throughout this process of growing and refining your product, we’ll ensure it’s built for the future. While it’s important to maintain your ability to adapt quickly to shifts in the market, investing in robust processes, exceptional customer service, and a scalable infrastructure early on helps to guarantee that your product can handle a growing user base without compromising quality.
This concludes to remember to never lose sight of your original vision. Each product iteration should stay true to the problem you set out to solve while adapting to the ever-changing needs of your audience.
How Nirvana Can Help Guide You Along Your Full-Scale Product Development Journey
No matter where you are in your product journey, the team at Nirvana is committed to helping you navigate every step of the way. We specialize in bespoke product design, product strategy, and product development. Whether it’s improving upon an existing product or developing a new one from the ground up, our team is here to provide the insight, skills, and expertise you need to make your next launch a market success.
Ready to get started on something great? Reach out to us today!
