MVP Development

Design. Develop. Deploy

What does it take to bring a new product to market? The answer for many businesses and startups is an MVP —a minimal viable product.

What is a Minimal Viable Product?

Even massive corporations like Amazon and Uber had to start somewhere, and for these businesses, the launching pad for their success stories was a minimal viable product. Not to be confused with a concept or prototype, an MVP is a fully functional, consumer-ready product.

The idea behind an MVP is simple: how can you gain maximum insight into how your customers will respond to your product with minimal effort? For businesses without unlimited resources, the best way to validate a product is by releasing a scaled-back version to test how real users respond.

Developing a Successful MVP

Narrowing down your product ideas to just to most basic features can be one of the toughest parts of developing an MVP. Your product needs to address your customers' pain points and prove its value but may not include all the functionality of your final version. What’s important is that your MVP gives users the ability to fully complete a task, even if it’s only a scaled-down operation, and delivers an exceptional user experience. Remember, you still want to wow your audience with what you’ve created.

Identify Key Customer Pain Points

Keeping in mind the user problem you’re trying to solve is the first step in selecting which essential features will make it into your MVP. Getting to this point will typically include a combination of in-depth market research, data analysis, opportunity and SWOT analysis, and interviews or focus groups. This will help you identify which minimum features will provide the most value.

Research the Market

Where does your product fit into the current marketplace? Are you developing something completely new or are you building upon an existing product but bringing ideas to improve it? Focusing on developing features that make your product better than what’s already out there creates a strong incentive for customers to try your solution.

Beta Test Your MVP

As we mentioned earlier, your MVP is a fully functional, ready-to-use product that allows users to complete a task from start to finish. While you may be testing product features to see how the market responds, this is not a prototype. Your MVP must pass through several layers of beta testing, feedback analysis, and refining before it’s released into a real market situation.

Get Ready to Launch

Once your MVP has passed the testing phase, you’re ready to move on to finalizing your product for its official launch. Here you’re continuing to ideate, build, test, and fix any issues before your product is released. Remember, your MVP isn’t the end of your journey, it’s the starting point! As you gather real user feedback you can evaluate which next steps to take to bring a more feature-rich product to market.

How Teaming with Nirvana Can Help You Launch a Successful MVP

At Nirvana, we love nothing more than seeing great ideas come to life. Our team consists of marketing professionals and seasoned developers who know what it takes to transform a product vision into a fully functional, market-ready product. From pinpointing your target users' wants and in-depth market research to identifying what key features will bring the most value, we can help design, develop, and deploy

Navigating the complexities of product development can be challenging but know how to steer you in the right direction. Together we will create and implement a framework that will clearly outline each step of the journey from concept to MVP and beyond, positioning your product for long-term success.

Are you ready to bring your idea to life? Let’s build something amazing together!